Starting an Online Business - 3 Secrets to Building a Profitable Online Business By Akinniyi Osho There are three secrets to creating a profitable online business: * Effective lead Generation * Effective lead Capture * Effective lead Conversion And this can be summarized as a formula, Lead Generation + Lead Capture + Lead Conversion = viable online business. For you to have a viable business, you need to have these three activities. because they lead to revenue and profit generating activities your online business.And this translates to cash flow, the lifeblood of any business. Lets look at each in detail and why they are important. Lead Generation Lead Generation is any activity that brings customers to your website. It leads to first contact with your customer, enabling your business to build a relationship and trust. You can then monetize the relationship through sales to your customers. The primary objective of lead generation is lead capture for follow up sales. For you to build an effective lead generation, you need to have a system that drives traffic to your website and this could be paid traffic or as a result of organic search. Lead capture Lead capture is any activity that leads to your website visitors offering to give their contact details so you can build a relationship with them. Lead capture must be done with your customers' permission called opt in. In recent times due to the problem of spamming your website must comply with the CAN-SPAM legislation. The most effective and proven method for lead capture is to have a squeeze page on your landing page and all the pages of your website with an offer of a free premium product ( special report, book) that is of high perceived value to your customers. Studies have shown that it takes at least 7 follow up contacts before a sale is made. So your business needs to make lead capture a priority. Lead conversion Lead conversion is the process of converting your free subscribers into paying or responsive customers. In order to have lead conversion you need to build a relationship with your customer and win their trust. Here is what you need to keep in mind when designing a lead conversion system- it is about building trust with your customers and then turning trust into dollars. You must also be able to over deliver on your promise to your customers. If done properly lead conversion will lead to recurring sales and revenues for your business. And you can be sure to build a profitable online business. Keep these three elements of your business in mind, focus on providing value for your customers and you are on your way to building a profitable online business. Finally you can sidestep the trials and errors by focusing on the most important things to make money online. Get your free Report today. Article Source: http://EzineArticles.com/?expert=Akinniyi_Osho More Quality Articles: Browse 1 | 2 | 3 | 4 | 5 Contact Us | Site Map